Marketing Experience
Posting, ranking, and chatting
Amber Morrison has learned all her marketing expertise hands-on in each job. Whether the business is local or serving thousands of employees, starting its marketing campaign or already heavily integrated in one, or exploring new ways to reach out to new readers and customers, Amber has helped shape each company's online presence.
Social MediaSocial media has taken over the professional world with its ease in reaching audiences. Amber has created Facebook, Twitter, Pinterest, and Instagram profiles for various companies, most notably writing Tweets and managing the Pinterest board 'News You Can Use' for American Heart Association News.
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SEOSearch engine optimization is a key tool for every business looking to expand its online ranking. Amber has managed or co-managed the content SEO for four companies: She started the SEO for three small businesses and helped maintain the content SEO for a globally recognized organization.
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EngagementAn online presence should be treated with the same warmth an in-person meeting would have. For that reason, Amber strives to return comments on blog posts and social media pages as quickly as possible. A marketing campaign is only as successful as its engagement with readers and clients.
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